The online e-commerce industry is proving to be a blessing for the present generation and it has given the facility to everyone to shop for their daily needs from the comfort of their home. The online market place is quite large and gives ample scope to everyone to buy, sell and do business in the most suitable and profitable manner. The online market place is filled with biggest of e-retailers and one such name in the e- commerce industry is Amazon that has universal presence and does business to cater to different and most important needs of the customer.
Online e-commerce presents significant business opportunities to everyone and one such valuable and highly profitable proposition is to become a seller with the Amazon and sell products to customers through fulfillment facility of the e-commerce giant. The process of becoming a seller is quite simple and the e-commerce company through Amazon FBA private label program gives facility to customers to sell different products through private label and achieve an effective sale in the market through customer satisfaction. Becoming a seller through fulfillment basis is quite handy and you need to enroll with the FBA program of the Amazon and start selling your product on regular basis.
Once you decide to become a seller with the company it is quite suitable to purchase products from different companies and sell them under private label. The private products are sold in different categories and do not come under the terms and conditions of the Amazon. The products are sold under the name of the company or privately and the dealer is responsible for the guarantee and reliability of the product. In this light, it becomes highly important that one purchases the product from the most authentic and reliable dealers and lists only those products that are backed by guarantee and warranty.
Becoming a seller on Amazon requires every company or individual to adhere to some basic principles and business rules that prove helpful in smooth operation of the business and help in turning a private a label into a recognized brand.
Some of the most important factors that one should at all cost implement in their business strategy to achieve suitable and favorable results are given below:
Personalization of consumer – It is a popular belief that customer is the leader of the market and in this sense; it becomes most important that before entering into the market you should make thorough research about the customer for your business. The basic concept is to get exact awareness about the market of your product and about the likes and tastes of consumer in that market. Local market research in this regard can prove quite significant and may help you to choose the products that can create a difference in the market through their use and appeal.
Purchase product from licensed dealers – Becoming a seller and selling products through Amazon FBA private label can have its fair share of negatives too when you are not a licensed dealer for certain products. The problem lies that when expensive goods are sold under private label they do not enjoy the Amazon guarantee and it gets quite risky for consumers to buy expensive electronic items without the name of any reliable dealer. Therefore, in this regard it becomes highly advisable to purchase expensive electronic items from licensed dealers who take full responsibility of the product and give service in tandem with the terms and conditions of the Amazon.
Product images and artwork – The online market is all about pictures and images, and displaying the product in the most creative and artistic fashion is the key to achieve best results. The consumer who does not get in direct contact with the product only gets to see the product and only on this basis forms his buying decision. It is in this regard that is becomes advisable that you take help of professional photographers and editing experts to get best images of your product to upload them on Amazon. You can hire the services of online agencies for this purpose who gives you the facility to click photos of your product in different angles and create a portfolio that entices the customer to buy the product.
Product category – When it comes to being a seller on Amazon FBA private label and selecting different products for selling on online platform it becomes highly advisable that you choose the most popular category. There are many types of categories on online platforms and it becomes extremely advisable that you select a category that is of most important to the consumer and the products for which come in different varieties. There are many categories like furnishing, daily care, electronics, apparels and electronics and it becomes highly advisable that the category of products that you sell gives significant margin in profits and proves quite profitable when sold in bulk quantities.
Approved products to avoid different sellers – one of the most important points that can prove quite significant in achieving best sale results is to get approval for your product and list them as your brand. With the help of Amazon, you can simply get your brand name registered and can make sure that your product is not sold by anyone else in the same product category along with the same brand name. Amazon FBA private label gives the facility of brand registry, which makes your brand, and products inside the brand special. This can prove quite handy and you can enjoy exclusivity for your products.
The commission for the sales – One of the most important factors that govern the entire purchase and sale business is the commission that Amazon charges for providing fulfillment facility. The commission of the e-retailer for normal products is between 8 to 15 percent and it depends on category and product as to what commission is fixed for which product. To make sure that you make decent profits it is quite suitable to list products well above the cost price so as to achieve proper share in profit after deducting commission.